🌟 Meet Elise: Our Marketing Lead at RedRoots 🌟
We recently sat down with Elise, our Marketing Lead at RedRoots, to hear all about her journey with us so far.
Here’s what she had to say:
1. What drew you to RedRoots, and how has your experience been so far?
Honestly, I only knew RedRoots on a surface level at first. My background is in graphic design, mainly within education, but when the opportunity came up to try something new I was excited to take on the challenge. I’ve always loved looking at homes online, long before I had my own, imagining how I’d use the space, what colour I’d paint the walls, and where the Christmas tree would go. When my partner and I bought our first home, we never even saw an estate agent, so joining RedRoots has really opened my eyes to how beneficial it is to have a support system in place…both as a buyer and as a seller.
I have always been open to new opportunities and RedRoots offered exactly that, an opportunity to grow my skills in the creative and marketing space. Four months in, I am glad I made the leap. Stephen, Matt, the partners and the whole team genuinely believe in the RedRoots model, and I have already seen first hand the impact RedRoots is making in the local communities we serve.
2. RedRoots is all about community. How do you think our marketing reflects this approach?
For me, it’s all about storytelling. Instead of just talking about houses, we talk about the lives people build in them. We highlight local businesses, community and charity events, and the everyday joys of living in each of the patches we serve. Marketing shouldn’t feel like a sales pitch, it should feel like a conversation with your neighbour!
3. What’s been the most memorable campaign or project you’ve worked on here, and why?
Although I have only been at RedRoots a few months, I have already worked on projects I am proud of. My biggest undertaking so far has been partnering with our website developers to give the site a much needed refresh. I had worked on parts of websites before, but mostly just the wireframes, so seeing the process from first draft to the eventual launch has been a very rewarding challenge. It has brought together many elements, including copywriting, site mapping, video editing and shaping the overall look and feel. The project is well underway and we hope to launch in the next few months, so keep an eye out for updates!
4. If you could market any property in the world, what kind of home would it be, and why?
Bit of an odd one but I have always loved anything history related and specifically any spooky stories associated with it, so a big haunted manor I would love to market! I can already think of some fun campaigns now… A Haunted Open House, Twilight viewings, history, mystery, maybe a creaky floor board or two! The perfect story telling opportunity 👻
5. How do you balance creativity with the practical side of marketing in the property industry?
Ultimately for many people moving house is the biggest decision a person will make in their life! And whilst fun marketing is important to keep people online engaged, one of the fundamentals of marketing should be educating people and giving them the knowledge to make better informed decisions when it comes to instructing an agent and making the process as smooth as possible.
6. What’s your go-to spot in to relax after a busy workday?
After work I like to walk with my dog Frankie to Cusworth Hall or Melton Wood. I love to get some fresh air and step away from behind a screen for an hour or so!
7. What’s one piece of advice you’d give to someone wanting to market property in today’s digital age?
Choose the right agent. Most agents will supply professional photos, floor plans and video, but the real difference lies in their strategy, data and distribution. It is not just about how your home looks on Rightmove; it is about who actually sees it and how precisely they are targeted. The best agents maintain a well-organised buyer database, segment it by budget, area, school needs and timescales, and then proactively match and contact the most suitable buyers.
Focus on connection over perfection. People do not want glossy, untouchable adverts; they want authenticity. Show the quirks of a home, the feel of the neighbourhood and the human story behind the sale. That is what stops the scroll and makes someone think, that could be my life there.
A great agent knows exactly how to market your home and is equipped to read the data, act on it quickly and use it to your advantage.
